What should you ask your website hosting provider?

To put a web site online, one must go through a web coordinator or a web hosting provider. The web site designer/developer will publish his or her design to a web hosting solution according to a set of recommendations and guidelines(typically provided by the practice), and also based on the type of development language the website developer has used. 

Many website hosting providers provide resources to help their customers not only simplify the process of posting information to a web site, but even provide applications to help develop websites easily.

Almost anyone can develop and publish a website today, but not everyone can setup a professional, feature rich website and then publish it securely such that its protected against various online attacks. Some understanding is thus essential before hiring a web hosting provider. When picking a web hosting provider, it is essential to keep your individual or business objectives in thoughts. 

If it's your own personal website, you might not mind it if the web hosting provider places a banner with a 3rd party promotion on it.  However, if it's an organization site you're planning; you may not want your web hosting provider to promote other organizations on your site. Many web hosting services provide free web servers if the site owners permit to place promotions on it or they charge a small fee to keep it clear of such advertisements. If you are looking to hire a web host kept the following points in mind:

1. Find out whether the provider is providing end-to- end Managed Solutions. Most webhost alternatives provides little or no support, and simply expect you to already have someone on them to deal with your specialized needs.  A managed web hosting provider should handle support for everything which range from getting a CGI script set up, to security protection of your e-commerce site. It is worthwhile paying the extra dollars for managed hosting.

2. Find out whether the website hoster provides you with the newest protected application or simply installs the standard base applications from an old CD. The provider must provide you with the latest , most secure and up-to-date web host server applications. Google, Yahoo, MSN and other search sites actually rate your site based on the application versions you use, and can considerably reduce your page rank score if you are using older and less protected application commonly provided by some website hosts.

3. A good website hosting firm should provide professional support 24 hours a day. There is nothing more painful than having to pay for support; even more than what you have to pay for the solution. And worse if you realize that you are having a conversation with someone located at a distance who scarcely speaks your language. Most webhost alternatives are busy outsourcing their support offshore. Ideally, a fast and friendly regional professional support should be available 24 hours-a-day, 7-days a week with provision for toll-free phone support as well as online live help chat sessions.

4. A webhost organization should reveal to a client their network features and capacity. Many web coordinators are simply resellers of another organization, so when you ask them to reveal their features, you can quickly figure out if you are interacting with a middleman or an efficient organization with their own features.

5. A webhost organization should have internet demonstrations and certification of what they offer. You MUST take demonstration tours of the website host's server user interface prior to purchase.

6. Website hosting organizations should have experienced in- house staff. There is no substitution for an excellent professional team when interacting in a technically-oriented organization place and the availability of an in-house market veteran team to deal with all your needs.

7. Look for a provider with realistic prices. Often, the most improbable costs come from the smallest of alternatives managing out of a single location. In reality, using a substandard website host will not conserve your funds at all. You will end up paying a lot more due to down times, back and forth discussions and unhappy visitors.

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Physicians and Blogging

Recently I came across this simple piece of advice in an infographic on OnStartups

"To be understood write a Blog, to be ignored write a Business Plan". A simple way to explain why blogging is and will be around.

A blog is basically an online journal wherein you can digitally pen down your thoughts, ideas, opinions and practically anything that you want people to read.

Like a journal, one can write their daily adventures, sentiments, and whatever ideas they want to express online.

Blogs are not a "one size fit all" concept, its more of a "This is what I feel" concept.. Given that, its no surprise that Blogs come in different types, styles and formats depending on the author/s.

Some bloggers write personal stories, some share poems, while some talk about their thoughts and ideas. Some share images, videos and audio, while some are simple text.

Instead of writing texts, some bloggers choose to make their blogs more audio friendly, by publishing their ideas as audio podcasts. This is called audio blogging.

So why should a Physican blog? What can a Physician Blog about ?

Physicians as professionals, learn something unique and interesting everyday. They should blog because they have experiences which are fascinating and stories which are unique; that people want to hear. They should blog so that medical students and the younger upcoming physicians learn from their experiences. They should blog because if they don't, they will be wasting an opportunity that is available today to archive the information they possess.

 

A Physician can blog to educate, to share their vision, to market themselves and their practices, or simply show that they have a human side ...

A Blog can help you build a physicians online presence faster than any other method today. Its the natural extension to a website and due to its sticky nature, helps create an engaging presence

A Few Popular Blogs by Physicians (Just a few  from then ones we read regularly)

http://dinosaurmusings.wordpress.com/

http://drwes.blogspot.com/

http://cacocog.blogspot.com/

http://casesblog.blogspot.com/

http://angrydr.blogspot.com/

http://www.kevinmd.com/blog/

http://doctordavidsblog.blogspot.com/

http://www.docisinblog.com/

http://blog.drmalpani.com/

http://ohiosurgery.blogspot.com/

http://33charts.com/

http://uncommonstudentmd.com/

http://gruntdoc.com/

http://drhelen.blogspot.com/

Feel free to post your blogs in the comments sections below.
If you'd need any help setting up blogs for yourself, please let us know. We'll be Happy to Help


Happy #hcsm via @TechnicalDr and @nrip

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Physicians on Facebook - Do's and Dont's for #hcsm

So finally Social Media has hit the spot with doctors. Its the first form of technology which Doctors have adopted worldwide on their own( without pressure, incentives or kickbacks.)

Recent statistics show that while 87% of the physicians surveyed reported using Social media for personal purposes, a significant 67% also claimed to be using it for Professional use. Social Media has ushered healthcare into an exciting world of free expression and multi faceted communication

There have also been some unfortunate cases coming to light, where doctors have been penalized for overdoing it on Social Media. Also 45 % of the organizations surveyed claimed to have no policy for Social Media. In this article we'll look at some do's and don'ts for Physicians so that they can use Facebook safely and not let it cause legal problems for themselves in the future.

1. Don't talk about your Patients - Talk about yourself, your cases, your peers ... But don't talk about your patients. Their privacy is protected by law ...

2. When you talk about yourself, your cases and your peers, make sure you are not identifying your patients

3. Dont practice medicine from inside Social Networks. Avoid the common traps of responding to medical questions.

4. Try to avoid getting drawn into negative discussions on a public forum. On facebook you can hold a private discussion with a colleague on "How you feel your hospital needs to improve ?" in the privacy of personal messages and chats ... Avoid this on your wall..

5. Try to create a facebook page for yourself or your practice. With this in place, you can avoid having to accept friend requests from patients, redirecting them instead to like your page.

6. Dont post objectionable content. Physician or not, inebriated pictures and vulgar comments are not cool. Even if they seem to be for a particular phase in life.

7. When something objectionable is posted, accept it , apologize for it and remove it.

8. Set your Privacy Settings on various networks appropriately to safeguard your information and content. This helps you protect yourself when Rule No 1 is crossed.

DO have fun, be transparent and DO voice your views. DO  provide tips on where to gain trustworthy information online and offline , DO make connections but make sure you follow the above 8 points.

Happy #hcsm via @TechnicalDr and @nrip

N.B A Wonderful Article with Do's and Don'ts for Nurses using Social Media are available at http://www.nursezone.com/nursing-news-events/more-news/The-Dos-and-Don%E2%80%99ts-of-Social-Media-for-Nurses_36754.aspx

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Features in Practice Websites which increase Patient Satisfaction

An important part of managing a patient over a long period of time is communicating with the patient. Most follow up cases in medical practices have niche requirements and consequently patients have certain expectations from their physicians. Also a happy patient is a physician’s most powerful marketing asset. Practices should strive to provide for such patients by offering services which improve the quality of service they perceive, which in turn will increases their satisfaction.

A well planned and feature rich practice website allows physicians to assist patients in their day-to-day living by providing timely solutions for all their health queries even after a visit. For a patient, this continued access to expert medical advice via simple online tools is one of the most cherished features of any e-practice.

Despite best efforts, many patients make errors while following medical advice. Many times, follow-up patients have new queries they wish they could simply share with their physicians. A large number of patients also do not ask new questions just because they don’t want to look stupid in front of their physicians! These patients are often unsure of the importance of their queries and generally procrastinate visiting their physicians for answers. Sometimes new complaints crop up which may or may not affect the ongoing medical management. The internet, via a medical website, allows physicians to clarify many such small doubts these patients face while following medical advice. A timely word of advice can save these patients a whole lot of pain, literally and figuratively. Important issues which may arise during such advice can be solved by arranging for a new visit.

There are a number of ways medical websites and integrated web 2.0 tools can be used to help physicians improve patient-physician communications and thus decrease the morbidity among patients. Let’s look at five such applications:

Online Chats

Chatting on the internet is something most patients are comfortable with. Medical websites can have widgets which allow patients to directly chat with the physician or the physician’s representative. This is a common and simple to add functionality within any medical website. Patients can be given pre-decided timings (say, 9 p.m - 10 p.m on Mondays, Wednesdays and Fridays) when the physician shall be available for the chat. Such chat transcripts can then be appended to the electronic medical record of the concerned patient. More people can be added to chats so as to allow group discussions (e.g: Friday evening hour long chat session for all Pregnant women, in case of gynae practices).

Contact Forms and Feedback Forms

Medical websites allow all registered members (i.e. follow-up cases) to access some parts of the website which are meant only for them. A simple form is embedded within this secure area through which a follow-up patient can ask a question. These questions are then directed to the physician’s email address. The physician can answer such questions securely via email or even ask the patient to book an appointment if required. Ideally, physicians should create an email id purely for answering queries of follow up cases. This will help in segmenting all electronic medical communications between physicians and patients. All such queries are also automatically added to electronic medical record of that patient.

Facebook Groups

After email, Facebook is the most commonly used online platform for communications. physicians can easily use this platform (by forming closed groups) for answering some of the common queries by their patients. All follow up patients who share their primary email id can be added to specific closed groups on Facebook. These patients can post their queries on the group wall (which is not public and viewable only by group members) or send it as a direct message. Answers which have general significance for all patients can be posted on the group wall (e.g.: I am taking Metoprolol XL 50 mg once daily for my hypertension. I am scheduled for a tooth extraction next week. What precautions should I take? ). Personal queries can be answered via direct messaging. Urgent and important issues can be simply escalated to a telephonic conversation. Over time, such a Facebook group shall mature into a powerful resource for all new members. 

Video Chat

Questions which require visual inputs (like appearance of rashes or swelling on hands and feet) can be handled by using Video chat within Facebook. Important advice can be reinforced by typing it into the chat area so as to create a transcript document of the encounter. There are medical social media guidelines published by many international organizations which can be followed for all such patient-physician communications on Facebook.

eVisits using Skype

Physicians can also use Skype and payment gateways like PayPal to organize revenue generating e-visits by follow-up cases who find it difficult to physically visit the clinic premises at regular intervals. This is especially the case with geriatric and physically challenged patients.

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Social Networking for Physicians – Tips and Options

With millions of patients seeking medical help and information on social media and the Internet, it has become imperative for physicians to connect with existing and potential patients as well as the medical community across the globe using social media and other means of electronic communication. A study by the online physician learning collaborative QuantiaMD in August 2011 indicates that nearly all physicians in the United States are social media users. However, the study also reveals that most physicians engage in social networking for personal purposes only, appearing rather reluctant to adopt it for enhancing professional interactivity and building a web presence for their medical brands.

Social Media Tips for Physicians

Social networking can help physicians manage their online reputation. Signing up for a static profile on Facebook or Twitter does not make for an active social media presence as it contributes zero value to doctor-patient relationships or the physician’s positioning in the medical and patient community. A good social media strategy must consolidate your presence and identity over a number of social media communities.

Here are some tips on how physicians can improve their social media presence to build a strong online medical brand for themselves.

Content Creation - Blogs and Social Media Sites

Social media websites give you access to a valuable network of prospective patients looking for credible medical information. Naturally, the best way to reach out and connect with them is to provide the information they need. Creating and publishing medical content like your medical experiences, breakthrough cases, innovative medical practices and other crucial medical information on your website, blog and also guest medical blogs can help you create a reputation of credibility and goodwill.

Posting links to such exclusive and valuable medical content on social media websites and other medical blogs will boost your visibility and reach. Over time, such consistent and organized social media linked blogging will make you a trusted name in the medical community, helping you position yourself as an influential thought leader in your specialization.

Informative Videos

Another effective way to engage patients is by posting informative and educational medical videos on You Tube and similar sites. Conversion rates from You Tube are found to be about 20% higher than search engines. A good social media strategy will include this tool to achieve greater reach, link building and visibility.

Social Media Attitude

Social media plays an important role in influencing opinions and perceptions. With so much information available on the Internet, patients often resort to online medical communities to conduct background checks, read patient reviews and testimonials before consulting a physician. Doctors must therefore maintain strict social media etiquette and decorum at all times. Upholding a positive attitude towards patients and other professionals in the network, willingness to help, answer questions, address concerns and being accessible can go a long way in building strong social media relationships as well as your medical brand and practice.

Social Networking Options for Physicians

Apart from general social media sites like Facebook, LinkedIn and Twitter, specialized physician communities are a great way to connect with other professionals in the industry. 

Some popular social media sites for physicians are DocGlobal, Sermo, Ozmosis, DoctorsHangout.com, MomMD, DoctorNetwork and StudentDoctor.net.

These medical networking circles help you interact with the international medical community. They are also a valuable resource for critical medical information and research.

Patient communities are also very effective in leveraging social media to encourage patient-doctor communication. Even though they are not very popular with physicians as compared to other social networking platforms, practitioners must use these forums to learn about their patients and inform themselves about patient concerns, needs and healthcare requirements and utilize these to improve the quality of care.

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How are Physicians taking to Social Media?

Social Media is no more just an in-thing. It has quickly become an integral part of our days and provided an excellent online extension to our lives. And it is now being used to keep track of sport scores, understanding stock market trends, ordering dinner etc. Social Media has also started making its in presence felt in various aspects of healthcare.

In an online survey carried out over apprx. 4,000 doctors with regards their involvement and interest in different types of social media, 87 % of the physicians claimed to be active on at least one social media site for personal use, while 67 % had used social media sites professionally too.

This is remarkable, given that a year back, predicting such numbers would have been preposterous. What is even more remarkable is that 66 % of the respondents described themselves as either “positive” or “very positive” with regard to the impact online patient communities are having on patients.

While Physicians were found to favor the social biggies, Facebook and LinkedIn over Twitter, 28 % said they were also using Physician Specific Online Communities. This is an interesting result and shows the scope for targeted and richer social networks directed at physicians. Sermo, DoctorsHangout, DocGlobal are 3 popular networks, and we’re sure that in 2012, a number of smaller more focused networks will also emerge.

While all seems to point to increased usage of Social media amongst Physicians, there are some aspects which will need addressing. Most surveyed physicians expressed concerns about privacy and legal ramifications. There is a great post by Dave Ekrem, on “7 tips to avoid HIPAA violations in social media” at kevinmd.com for the interested. 

Besides these, it seems to be a concern to Physicians that there was no way to get paid for interacting with patients online. As more physicians jump on the Social media bandwagon, more concerns are bound to be raised. But each problem offers a potential business case. Some innovative EMR providers like have already demonstrated smart integrations with Social Services like Twitter and Facebook to help create a more robust patient record.

Also, social networks will start emerging which let patients discuss their problems and offer doctors the chance to help them. From a marketing perspective, this will help physicians create more trust amongst patients leading to more referrals.

13 % have participated in public online discussion forums with other physicians, while 2% have participated in public online discussions with patients; and 5 % have engaged in online chat with other physicians, while 2 % have engaged in online chat with their patients.

Another common concern amongst social media savvy physicians was that the technology was too new for them. This will get addressed over time as physicians get more acquainted with latest in technology. The more they use technology, the faster they will be able to adapt to newer technologies.

Use of Social Media is sure to grow amongst physicians. Since it involves both involvement as well as content, Social Media used effectively can help both in promotions as well as a medium for education.

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